Title. BeeBad Energy Drink
Description. An integrated advertising campaign for a new natural energy drink brand. Sweetened entirely with honey, the drink provides the "yellow
energy" to enhance the performance of the body and mind. Target Market is millennials: An active and dynamic group of people who
enjoy exciting life experiences. Also known as the civic-minded generation, concerned about social justice, with a strong sense of local
and global community.
Payoff. Rebel for A Cause.
Rebellion appeals to my target market’s need for independence, and fighting for a cause appeals to my target’s sense of social responsibility.
The product is called BeeBad, with the motto on the can saying, “Bad is better”. What we are selling is “be bad” or rebel, but “be bad” in
order to create something better, like change.
How Strategy Can Help Brand. It challenges the rules or situations that are morally unjust and gives people a voice. The product provides the consumer
with the energy needed to fight for his/her cause. Overall, it's the energy needed to "Rebel for a cause".
Print advertisements demonstrating how people “rebelled for a cause.”
Description. An interactive art instillation where we invite people to pick up a can of spray paint and express themselves on the wall. The idea is to
stand back, and decide for yourself if the image is an example of graffiti vandalism or art. We are emphasizing: “Beebad, join in, and
change the way graffiti is perceived.
Description. Although many consider the spray-painted pieces a nuisance, graffiti has been gaining recognition from the art world more and more as
a legitimate form of art. When most people think of graffiti, they imagine "tags," or a stylized writing of a person's name. While tags
are probably the most popular forms, graffiti art is much more than that. It can mean a colorful mural with a message of diversity or a
black and white stencil piece protesting police brutality. In each case, graffiti art makes a statement and calls people to make a change
for the better.
Description. Using Instagram as a platform, the site invites people to take a photo of themselves with a sign showing how he/she rebelled for a
cause. Underneath the photo will be a brief explanation of the words, and the story behind the picture. The photos with the most “likes”
will be included in the international campaign.
Description. Solar Powered charging station that can be placed at school campuses, concerts, events, around cities, etc. The locker system offers both security and flexibility, as the user can leave his/her phone for an extended amount of time, reducing overcrowding. Could also be installed in less developed countries that do not have the infrastructure requirements necessary to support their energy consumption. In its solar charging station, BeeBad is promoting the concept, “BeeBad and use more energy by going green.”